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Our Mission
ROOTA is driven by an unwavering commitment to uplifting marginalized and impoverished communities. Our focal point of attention centers on the Garbage collectors, of Mokhatam, an endeavor that holds deep meaning for us. At the heart of our cause lies the eradication of social stigma.
OUR STORY
ROOTA and the Phoenix are more than a logo and brand. It's a perception and how others think about us, not just what we see ourselves accomplishing. It is a symbol for renewal and for a new way of life. In essence, the Phoenix exists in mythologies of many Mediterranean cultures which embraces the idea of earthly tones with a mixture of browns and richer colours such as orange, red, green, and yellow. Each colour symbolizes a specific element; brown referring to the ground or soil (earth), orange being the rising sun, yellow symbolizing happiness and hope, while green is new beginnings, abundance, and nature. When we talk about the ROOTA brand, we are talking about the basic goals that we aspire to accomplish being supportive of a marginalized community, such as the Zabaleen, in rising out of the ashes. Our brand reflects our aspirations and our hopes as well as our approach in achieving sustainable and lasting change in a community and hence, ROOTA stands for Rising Out of the Ashes.
Donate Today
Your donation can make a difference in the lives of students in need. Help us support education and create a better future for our communities.
Join ROOTA's Community Today
About ROOTA
ROOTA is a nonprofit organization dedicated to supporting and empowering our community through various programs and initiatives. Our mission is to make a positive impact and create a better future for all.
Get Involved
There are many ways to get involved with ROOTA, from volunteering and donating to attending our events and spreading the word. Join our community today to make a difference.
Our Programs
We offer a variety of programs aimed at addressing the needs of our community, including education, healthcare, and social services. Learn more about our programs and how you can benefit from them.
Our Impact
Thanks to the support of our community, we have been able to make a significant impact over the years. Learn more about our accomplishments and the positive change we have brought about.
Donate to ROOTA
Your donation will help us continue our mission and support our community. Every dollar counts and will make a difference in the lives of those we serve.
Contact Us
Have a question or a suggestion? We're always here to help. Contact us today and we'll get back to you as soon as possible.
WANNA LEARN MORE ABOUT OUR IMPACT?
Scan the QR code above or hit the learn more button to see all the different initiatives we have taken in hopes of leaving a positive impact on the Zabaleen community in Egypt