ROOTA and the Phoenix are more than a logo and brand. It's a perception and how others think about us, not just what we see ourselves accomplishing. It is a symbol for renewal and for a new way of life. In essence, the Phoenix exists in mythologies of many Mediterranean cultures which embraces the idea of earthly tones with a mixture of browns and richer colours such as orange, red, green, and yellow. Each colour symbolizes a specific element; brown referring to the ground or soil (earth), orange being the rising sun, yellow symbolizing happiness and hope, while green is new beginnings, abundance, and nature. When we talk about the ROOTA brand, we are talking about the basic goals that we aspire to accomplish being supportive of a marginalized community, such as the Zabaleen, in rising out of the ashes. Our brand reflects our aspirations and our hopes as well as our approach in achieving sustainable and lasting change in a community and hence, ROOTA stands for Rising Out Of The Ashes.
Rising Out Of The Ashes (ROOTA) has been successfully accredited to the United Nations Environment Assembly (UNEA) of UNEP. Accreditation provides ROOTA observer status to the Assembly and its subsidiary bodies according to Rule 70 of the rules of procedure of the United Nations Environment Assembly of UNEP.
Accreditation will bring many advantages for ROOTA with respect to participation in the work of UNEP's Governing Bodies, such as the United Nations Environment Assembly of UNEP and the Committee of Permanent Representatives.
ROOTA AND UNEP
Grace and Alejandro two students from Kenya and Ecuador respectively, are sponsored by ROOTA https://roota.org/
to attend the Children and Youth Major Group Conference in Nairobi www.youthenvironment.org.
Their role was an engagement in negotiations regularly with the United Nations Environmental Association (UNEA) and to express their voice concerns re the environment. There were over 2400 applicants interested in attending the conference and seeking funding. However, there was funding available for 30 youth representatives to come to UNEA and through a very competitive process, they managed to identify the best youth environmental advocates from all over the world. Grace and Alejandro were among those chosen.
The United Nations Environment Assembly (UNEA) UNEA-5.2 took place in a hybrid format in Nairobi from 28 February – to 2 March 2022, with the overall theme of “Strengthening Actions for Nature to Achieve the Sustainable Development Goals”. This is a reminder of the valuable work accomplished by the Zabaleen in Mokhatam and their meticulous sifting process of materials which they have been doing for years.
This platform created a space for children and youth to communicate meaningfully about environmental policies and conservation processes in the UN system. The youth are the future and ROOTA supported these youth to have a voice in the global environmental issues while also spreading the word about the Zabaleen community of Mokhatam
Celebrating their accomplishments - re plastic policies
Happy to have a voice heard re policies at UNEP
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ROOTA in ( consultative status) with the United Nations Environment Programme (since 2021) and the United Nations Economic and Social Council (since (2023).